15 février 2022
Florence Krémer1 et Thierry Verstraete2
Abstract : Using cinema in the pedagogy of entrepreneurship can be useful to illustrate the process and dy- namics of the Business Model in a limited time. Here, the movie La La Land is used as a case study to analyze the links and the alignment between the value proposition and the other components of the BM, particularly the stakeholders.
Mots-clés :Business Model, cinéma, journal of business model, Krémer, Verstraete
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