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Teaching the Alignment of Business Model Components: The Use of the Movie La La Land

15 février 2022

Teaching the Alignment of Business Model Components: The Use of the Movie La La Land

Florence Krémer1 et Thierry Verstraete2

Abstract : Using cinema in the pedagogy of entrepreneurship can be useful to illustrate the process and dy- namics of the Business Model in a limited time. Here, the movie La La Land is used as a case study to analyze the links and the alignment between the value proposition and the other components of the BM, particularly the stakeholders.

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