Article -> VERSTRAETE, T. ; JOUISON, E. « Anthropological interpretation of the Business Model: myth, institutionalization and sharing », Journal of Business Models, 7(4), 2019
30 décembre 2019
Abstract : Using an anthropological interpretation, this essay presents the Business Model as a myth that has been institutionalized by a collective group of stakeholders. The myth allows them to become coordinated, especially when their number increases. What brings them all together is shared values and/or value-sharing.
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Mots-clés :Business model ; entrepreneriat
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