JOBM

Article -> VERSTRAETE, T. ; JOUISON, E. « Anthropological interpretation of the Business Model: myth, institutionalization and sharing », Journal of Business Models, 7(4), 2019

30 décembre 2019

Abstract : Using an anthropological interpretation, this essay presents the Business Model as a myth that has been institutionalized by a collective group of stakeholders. The myth allows them to become coordinated, especially when their number increases. What brings them all together is shared values and/or value-sharing.

La suite ici

Mots-clés :